Dwayne Johnson, “The Rock” is a commonplace name in action flicks like Hobbes and Shaw, The Scorpion King, and San Andreas. But beyond all the Hollywood fame and glamour, he is a brand ambassador.
When The Rock became Under Armour’s face in January 2016, many thought he owned the brand. The fact that the star appeared on social media brandishing Under Armor apparel did not quell the rumors either.
Till today, the question remains. Does Dwayne Johnson own Under Armor? Read on to find out.
Dwayne Johnson Background
Dwayne “The Rock” Johnson has had a very successful acting career in Hollywood.
He is one of the most bankable stars in Hollywood. Dwayne’s success has earned him nominations for various awards, including multiple Golden Globes and Academy Awards.
You all remember The Rock’s substantial career on WWE Television! In 4 years, the movie star became a seven-time WWE Champion!
Johnson kicked off his acting career during his time in WWE with The Mummy series. After retiring fully from the WWE outfit, he became a regular face in The Fast & Furious movie series.
In 2013, Dwayne ranked top on Forbes Top Grossing Actors. Two years later, he was the Top International Box Office Star! You have to agree that Johnson’s career is illustrious.
Aside from the acting and professional career, the man is a fitness nerd. He has been seen on social media on several occasions promoting health and fitness.
The Rock continues to motivate, inspire and empower folks around the world through fitness and health.
The Under Armor Deal
Wrestler-turned-actor The Rock’s endorsement deal with Under Armor ranks among the best in marketing.
Johnson’s partnership with Under Armor began in January 2016. The TV star also graced the “Will Finds a Way” ad campaign that launched later in April.
Dwayne Johnson joins NBA’s Stephen Curry in endorsing the Under Armor brand. When he entered the NBA in 2009, Curry wore Nike but later opted for Under Armor in 2013.
Brands spend a lot of money hiring celebrity endorsements. According to MarketWatch, $35 billion was used to endorse products in 2017! But big names attract big risks.
The Tyger Woods incident is a perfect example. When the golf star was embroiled in several affairs and a car accident, sponsors ceased their involvement.
What followed was a $4.6 million fee levied on IMG, his management company!
The Dwayne-Under Armor partnership adds him to the brand’s all-star roster of:
- Tom Brady
- Michael Phelps
- Lindsey Vonn
- Jordan Spieth
- Stephen Curry
- Cam Newton
- Andy Murray
- Misty Copeland
Does Dwayne Johnson Own Under Armor?
The Rock does not own Under Armor. He signed a global partnership with the company to promote their brand internationally.
Dwayne’s role at the Baltimore-based company is to support and drive brand awareness.
So, there you have it, folks. It turns out that Dwayne Johnson is a brand ambassador and partner with Under Armor, but not the owner. His role at the company is to increase brand awareness globally.
You have to admit that with Dwayne in the ad campaign, getting you some Under Armor is not a hard sell!